Can Nature Inspire Sustainable Fashion?

On a lab bench in Brooklyn, New York, a string-like fiber glows pink under a black light. In natural light, the strand loses its fluorescence, but keeps its rosy hue. Researchers at Werewool, a startup, aim to one day spin these fibers into yarn for fabric. Think hot pink yoga pants, says the company’s cofounder and chief science officer, Theanne Schiros.

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